Chapter 5 : Products, Services And Brands
Chapter 5 : Product, Services And Brands
Product
- Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or need. It cludes physical objects, services, place, organizations ad ideas.
Services
- Form of a product that offers activities, advantages or satisfaction, but it is intangible and does not provide ownership.
Three Level Of Product
Example
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