Rabu, 10 April 2019
Ahad, 7 April 2019
MARKETING NOTES CHAPTER 6
TOPIC 6: PRICING
Pricing
- Through most of history, price has operated as the major determinant of buyer choice. Price is the only elements in the marketing mix that produces revenue; the other elements produce costs. Price is also one of the most flexible elements of the marketing mix, in that it can changed quickly, unlike product features and channel commitments.
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MARKETING CHAPTER 5
Chapter 5 : Products, Services And Brands
Chapter 5 : Product, Services And Brands
Product
- Anything that can be offered to a market for attention, aquisition, use, or consumption that might satisfy a want or need. It cludes physical objects, services, place, organizations ad ideas.
Services
- Form of a product that offers activities, advantages or satisfaction, but it is intangible and does not provide ownership.
Three Level Of Product
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