TOPIC 6: PRICING
Pricing
- Through most of history, price has operated as the major determinant of buyer choice. Price is the only elements in the marketing mix that produces revenue; the other elements produce costs. Price is also one of the most flexible elements of the marketing mix, in that it can changed quickly, unlike product features and channel commitments.
CREATED BY :
NUR HANIESYA BINTI FARID (30DIB18F1004)
CREATED BY :
NORZILAWATI BINTI SURACHI (30DIB18F1002)
CREATED BY :
KUGANESWARY MORELI (30DIB18F1010)
CREATED BY :
NUR ALYAA NADIA BINTI ZULKIFLI (30DIB18F1005)
CREATED BY :
NURUL NADZIRAH BINTI AMLI (30DIB18F1009)
CREATED BY :
FATIN SYARINA BINTI MISNI (30DIB18F1023)
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